When you use the Platform, certain student information is electronically synced from your student information system to the Platform. Some of this information is personally identifiable information ("PII").
The following includes a list of data fields that may be populated to create a student account: name, grade level, English language proficiency, IEP status, date of birth, and Ethnicity.
As you use the Platform, you will be prompted to add additional data to the platform, including assessment scores and your observations of student behaviors in a particular academic or behavioral context.
The Platform also collects some personal information about you when you create accounts. This data includes your first and last name, e-mail address, and school or district name.
Information collected through technology
When we collect the usage information described above, we only use this data in aggregate form, and not in a manner that would identify a student or staff member personally. For example, this aggregate data can tell us how often users use a particular feature of the Platform, and we can use that knowledge to make the Platform valuable to as many users as possible.
We do not allow third party advertising networks to collect information about you.
Data we collect is used solely:
- To provide educational services to you. For example, the Platform collects information about a student’s English language proficiency in order to determine the best learning interventions to recommend for that student.
- To conduct statistical research. Any data used for this purpose is de-identified (made anonymous by removing all personally identifiable information). This research helps us evaluate the effectiveness of the Platform and improve our product.
We do not sell student personal information, nor do we use or disclose the student information we collect for behavioral targeting of advertisements to students.
Data disclosure and access
Branching Minds acknowledges the right parents and legal guardians have under FERPA to review any educational data we collect pertaining to their children. Parents may submit a request to Branching Minds directly at firstname.lastname@example.org or by mail to Branching Minds, Inc., 157 Columbus Avenue, #413, New York, NY 10023. Upon request, and after verifying identity, we will provide parents and legal guardians access to this data within 45 days. However, we recommend that parents or legal guardians first contact you.
If a parent or legal guardian has questions about modifying, or deleting educational data of a student, we will direct them to contact you and will work with you to properly resolve the matter.
PII data collected by Branching Minds is accessible only to a limited number of Branching Minds employees who need the data to perform their job, as well as in a few limited circumstances, described below. We do not rent or sell information for marketing purposes.
Who we may share information with
- We may share information with those that provide us with technology services (e.g. web hosting and analytics services), but strictly for the purpose of carrying out their work for us.
- In the event of a change of control: If we sell, divest or transfer the business or a portion of our business, we may transfer information, provided that the new provider has agreed to data privacy standards no less stringent than our own. We may also transfer personal information – under the same conditions – in the course of mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of our business.
In addition to the actions described above, Branching Minds may facilitate the sharing of student data with third parties, though only when instructed and authorized to do so on your behalf.
The Children’s Online Privacy Protection Act (COPPA) protects children under the age of 13. School officials and teachers are authorized under COPPA to provide consent on behalf of parents; therefore, Branching Minds does not obtain parental consent directly. A teacher or school district official provides consent for a child under the age of 13 to use Branching Minds when they create a Branching Minds account for that child. Please contact us at email@example.com if you believe we have inadvertently collected personal information of a child under 13 without the proper consents.
For more information about COPPA, you may visit OnGuard Online.
California Online Privacy Protection Act
For more information about CalOPPA, you may visit Consumer Federation of California
The Family Educational Rights and Privacy Act ("FERPA") provides parameters for what is permissible when sharing student information. Branching Minds is authorized by schools and districts under the FERPA “school official” exception to receive and use educational data to provide educational services. This data has significant educational value; enabling teachers to teachers to identify students’ cognitive learning strengths and challenges, match them with research-backed learning supports, and tracks and reports data on student growth. This information is used only for academic purposes. We do not collect data for collection’s sake, and access is limited and appropriate. See Data Safeguarding for more information about how we use and protect data we collect.
Data retention and management
Data maintained by Branching Minds is protected in a secure environment. See Security Overview below for more information about Branching Minds’ security practices.
All PII provided to Branching Minds will be destroyed upon termination of our relationship with you, or when it is no longer needed for the purpose for which it was provided.
Data destruction: Branching Minds employs United States Office of Education best practice recommendations for data destruction.
We take steps to make all information received from you as secure as reasonably possible against unauthorized access and use. If we know or have reason to know of a systems security breach by an unauthorized party or that any of your Information was used for an unauthorized purpose, then we will immediately notify you electronically so that you can take appropriate protective steps.
Branching Minds has implemented privacy and security practices which are compliant with FERPA and COPPA; however, to achieve comprehensive protection of student PII, it is necessary foryou to use secure practices as well.
Data is encrypted in transit and at rest.
File transfer protocol
Data is securely transferred to Branching minds using File Transfer Protocol (FTP) over secure (SSL/TLS) cryptographic protocol.
Anti-virus software and firewalls are installed and configured to scan our system. The firewall is periodically updated and configured so users cannot disable the scans.
Data storage provider
We store all of our data and host the Platform at secure off-site facilities managed by industry-leading Amazon Web Services (AWS) at their secured data centers in the United States. These data centers are housed in nondescript facilities and physical access is strictly controlled both at the perimeter and at building ingress points by professional security staff utilizing video surveillance, intrusion detection systems, and other electronic means. Authorized staff must pass two-factor authentication a minimum of two times to access data center floors. All visitors and contractors are required to present identification and are signed in and continually escorted by authorized staff. AWS only provides data center access and information to employees and contractors who have a legitimate business need for such privileges. When an employee no longer has a business need for these privileges, his or her access is immediately revoked, even if they continue to be an employee of Amazon or AWS. All physical access to data centers by AWS employees is logged and audited routinely.
All access to the information within the Platform stored on these servers is encrypted. User passwords are also encrypted and all data stored with AWS on their computers is secured behind a firewall.
Branching Minds conducts internal security audits and code reviews.
Secure programming practices
Branching Minds software developers are aware of secure programming practices and strive to avoid introducing errors in our application (like those identified by OWASP and SANS) that could lead to security breaches.
Each user of the Platform is required to create an account with a unique account name and password.
Branching Minds is located inside the continental United States. Physical access is protected by electronic access devices, with monitored security and fire/smoke alarm systems.
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